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1.
Establish and implement the sales plan for Carl Watts and Associates, incorporating corporate affiliations, vendors, individual and business client development, direct marketing, strategies.
2.
Direct and coordinate organization sales and marketing functions.
3.
Develop and coordinate sales selling cycle and methodology.
4.
Direct and oversee the organization marketing function to identify and develop new clients.
5.
Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
6.
Analyze and evaluate the effectiveness of sales, methods, costs, and results.
7.
Develop and manage sales, marketing and communications budgets, and over-see the development and management of internal operating budgets.
8.
Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach.
9.
Directly manage major and critical developing client accounts, and coordinate the management of all other accounts.
10.
Participate in the development of new project proposals.
11.
Establish and implement short- and long-range goals,objectives, policies, and operating procedures.
12.
Supervise the planning and development of organization marketing and communications materials.
13.
Represent the organization at various conferences, community and/or business meetings to promote the company.
14.
Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.
15.
Promote positive relations with clients, affiliates, partners, and vendors.
16.
Recommend and administer policies and procedures to enhance operations.
17.
Work with senior management and staff to develop five year and ten year business plans for the organization.
18.
Establish and implement short- and long-range goals, objectives, policies, and operating procedures in sales and development.
19.
Serve on sales, community relations, planning and policy-making committees.
20.
Other duties as assigned.
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